Common UTM Parameters
- utm_source: traffic source (facebook, google, email)
- utm_medium: channel type (cpc, paid_social, email)
- utm_campaign: campaign name (summer_promo_2026)
- utm_content: creative variant (video_a)
- utm_term: keyword or audience tag
Program Tools • Marketing Utility
Build trackable marketing URLs for Facebook, Instagram, Google, email, and other campaigns with clean UTM parameters.
Browser-based generator. Use it to standardize campaign links before posting ads or content.
Copy the final URL and use it in ads, social posts, QR codes, and email campaigns.
Enter the destination page URL.
Auto-fill common source and medium combinations.
Your generated UTM URL will appear here.
Fill in required fields: Base URL, source, medium, campaign.
Source
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Medium
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Campaign
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Content / Term
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We can build tracking-ready landing pages, forms, and web/mobile flows with attribution support.
summer_sale).utm_source and utm_medium standardized across campaigns.utm_content to compare creatives like video_a vs image_b.utm_term for keyword/ad-group tracking when needed.UTM parameters help analytics tools identify where traffic came from and which campaign generated clicks.
utm_content.